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Matisse Communications can market your property development

At Matisse Communications, we believe regardless how big or small a property business is, you can create places, homes and communities where people want to purchase, live, grow or invest in.

By becoming a key member of a project team, we assist you to market your brand, product and services.

Matisse Communications provides research, strategy, communications and creative services for property businesses.

WHAT WE OFFER

What we offer

Great research provides key insights that drive winning strategies.

Matisse Communications can provide local market, competitor and buyer research services.

A marketing strategy defines or refines target markets and reviews current databases to uncover nuggets of gold.

Matisse Communications produce strategies to support purchase triggers and to combat purchase barriers.

We deliver the information purchasers need in the ways they want to be communicated to.

A project’s brand represents the essence or vision of what is being developed both conceptually and creatively.

Matisse Communications highlights the project positioning, key proposition and segmented messaging to help focus the creative process.

From producing a stage release brochure to rolling out a project launch or promotional campaign, Matisse Communications can project manage all creative and communication elements for residential and retirement living projects.

Projects have multiple buyer profiles living in diverse locations, who search and consume information differently.

Matisse Communications uses a combination of bought and owned digital channels to communicate brand, retail and lifestyle messaging and makes it relevant for earned media type channels to distribute.

Matisse Communications manages end-to-end or tailored creative, communications, lead generation and conversion services for land, housing, apartments, retirement living and aged care projects.

Whether there is a proposal to prepare, an award submission to enter or important content to communicate, Matisse Communications can provide strategic direction, research and copy writing services.

WHAT WE DO

We provide end-to-end and tailored creative, communications, lead generation and conversion services for land, housing, apartments, retirement living and aged care projects.

Contact us for our marketing and creative services pricing packages.

RESEARCH

Mystery shopping

Competitive landscape

Local market analysis

Target catchments

Customer profiling

INSIGHTS

Brand vision workshops

Customer personas

Customer journey mapping

STRATEGY

Project and business branding

Key project and business messaging

Project marketing launch

Lead generation and conversion

Purchaser loyalty & referrals

Project signage

Sales office point of sale

Customer communications and PR

Digital, social and traditional media

Customer Relationship Management system (CRM)

CREATIVE

Copy writing – Award submissions, business proposals and customer communications

Brochures – Project, product, services and campaign

Signage – Billboard and journey

Sales office – Point of sale

Media – Bought, owned and earned channels

Website – Development, SEO and SEM

Latest work

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MEET THE TEAM

Mike Flynn has spent 18 years in marketing leadership, communications and consultancy within the property industry.

Throughout a career from national developers to smaller private businesses, he has launched and marketed retail, land, housing, apartment and retirement living projects across Australia.

Since 2013, Matisse Communications has provided strategic marketing, communications and creative services for property and finance groups, private developers, project marketing and design agencies.

HOW TO FIND US

Melbourne based. National clients. +61 419 246 224

mflynn@matissecommunications.com.au